The science of persuasion and influence is crystal clear. Why do we continue to get it so wrong? Since the vast majority of our communication involves some attempt to influence, persuade, sell, convince, cajole, entice, or arouse, shouldn’t we know how to do it well?

This week we aim curiosity at how to get people to do what we want…ethically.

Who is Brian Ahearn?

Chief Influence Officer at Influence PEOPLE and ethical persuasion expert.

Expert in the application of the science of influence and persuasion. Trainer, keynote speaker, coach, and consultant.

Ex powerlifter and body builder, marathoner, Taekwondo 2nd degree black belt. Ohio Buckeye fan and sipper of scotch.

Named Top 100 Influencers of 2016 by the Science of Digital Marketing. His blog has readers in 200 countries and was named one of the Top 30 Psychology Blogs of 2012 by the Online Psychology Degree Guide. He’s been cited in books including Yes! 50 Scientifically Proven Ways to be PersuasiveThe small BIG, and Introducing Persuasion: A Practical Guide.

What will you learn?

The six major principles of persuasion and how to use them…plus two bonus concepts

During the Korean War, how Chinese interrogators were able to get almost every captured US POW to collaborate with their captors in some way

How to use authority in a way to maximize your influence and to minimize your self aggrandizement

The power and magic of the word, “because”

Curious questions.

How can persuasive principles be used to decrease our divisiveness?

How you can use curiosity to find uncommon commonalities…and how that can be used to increase influence?

What is the role of curiosity in persuasion?

If you could convince one person of one thing, who and what would it be?

Links and resources:

Influence People blog

Influence by Robert Cialdini

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Balvenie Scotch Aged 17 

Puddle of Mudd


Thanks for Listening!

To share your thoughts:

  • Leave a note in the comment section below or Tweet with #ACLR and we’ll find you.
  • Share this show on Twitter or Facebook and your very own favorite social site.

To help out the show:

Join the Tribe of the Curious.

Special thanks to Brian for joining me this week. Until next time!