The science of persuasion and influence is crystal clear. Why do we continue to get it so wrong? Since the vast majority of our communication involves some attempt to influence, persuade, sell, convince, cajole, entice, or arouse, shouldn’t we know how to do it well?
This week we aim curiosity at how to get people to do what we want…ethically.
Who is Brian Ahearn?
Chief Influence Officer at Influence PEOPLE and ethical persuasion expert.
Expert in the application of the science of influence and persuasion. Trainer, keynote speaker, coach, and consultant.
Ex powerlifter and body builder, marathoner, Taekwondo 2nd degree black belt. Ohio Buckeye fan and sipper of scotch.
Named Top 100 Influencers of 2016 by the Science of Digital Marketing. His blog has readers in 200 countries and was named one of the Top 30 Psychology Blogs of 2012 by the Online Psychology Degree Guide. He’s been cited in books including Yes! 50 Scientifically Proven Ways to be Persuasive, The small BIG, and Introducing Persuasion: A Practical Guide.
What will you learn?
The six major principles of persuasion and how to use them…plus two bonus concepts
During the Korean War, how Chinese interrogators were able to get almost every captured US POW to collaborate with their captors in some way
How to use authority in a way to maximize your influence and to minimize your self aggrandizement
The power and magic of the word, “because”
How can persuasive principles be used to decrease our divisiveness?
How you can use curiosity to find uncommon commonalities…and how that can be used to increase influence?
What is the role of curiosity in persuasion?
If you could convince one person of one thing, who and what would it be?
Links and resources:
Influence by Robert Cialdini
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
Thanks for Listening!
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Special thanks to Brian for joining me this week. Until next time!