The Art and Science of Applied-Curiosity & Living curiously

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Follow your curiosity. Get valuable, exclusive content, tools & curiosities to help you unleash the greatest power of curiosity for life, adventure, and work.

Really? Okay, feel free to snoop around and let’s see if your curiosity can be aroused.


Click around in this cabinet of curiosities. Delve deeper into the art and science of curiosity. Presents for your brain live here.

Applied Curiosity Training & Consulting

Need a breakthrough Big Data or AI strategy? Looking for a way to counter a competitive shift in the marketplace? Unsure what assumptions should go into your forecast? Applied Curiosity Training is the science-based tool that reveals the insights you’ll need to avoid blind spots, improve your decision making, and drive a winning plan of action to ramp up innovation and creativity, stimulate employee and customer engagement, and increase sales and influence.


Becki’s Curiosity Keynotes entertain and enlighten audiences with insights and inspiration, humor, actionable takeaways, and just the right dose of sexy mind science.

Curious? The Blog.


Show notes for Applied Curiosity Lab Radio…the podcast for the relentlessly curious. Posts and episodes hand crafted with free-range thinking and scientific surgical precision to elevate your curiosity. Chomp on Curiosity Bites, sample curious curations and inspirations, and…wouldn’t you love to know?

Elevate Curiosity
Question Guy
Living Curiously

What is Living Curiously?

Living Curiously is a way of being. It is not about endless inquiry and striving for the unattainable goal of knowing everything. Living Curiously is about systematically creating the mindset of curiosity and fostering that mindset in organizations. This results in being able to elevate curiosity ahead of criticism, judgment, fear, and complacency in order to discover blind spots, find hidden connections and opportunities, and live a more fulfilling and adventurous life.

What is Applied Curiosity?

Applied Curiosity is about doing. It is the systematic process of using curiosity as a tool for sales and influence, innovation and creativity, and decision-making and problem-solving. Learning the fundamentals of Applied Curiosity enables you to understand the different ways to use curiosity to manage Peak Curiosity for yourself and others. This is increasingly vital as new research indicates that fostering curiosity and being able to systematically apply curiosity may be one of the most important advantages for forward-thinking organizations. Read more…

When you change the way you look at things, things you look at change.
Becki Saltzman
Arousing the Buy Curious
The Living Curiously Method

Our Philosophy and Promise:

  1. Curiosity is like a muscle that requires constant exercise. Exercise and flex it and it’s there for you when you need it. It lets you see things others miss. Neglect it and it atrophies and locks you in your comfort zone where you expose yourself to the dangerous risk of being blind-sided. The best exercises for curiosity are not as obvious as they may seem.
  2. When you learn these curiosity exercises you will consciously elevate curiosity ahead of criticism, judgment, fear and complacency. The results will be remarkable, and the benefits will be mind-blowing.
  3. Peak Curiosity will become a foundational skill that will provide you with greater influence, a deeper understanding of yourself and others, and an elegant, respectful advantage in work and in life.
  4. At the Applied Curiosity Lab, we’re constantly researching & incorporating the latest findings in the science of curiosity. All of the training & tenets of Living Curiously and Applied Curiosity are science-based.
  5. When you begin to reverse the privileged status of answers over questions, you’re on the right track.
  6. Summoning, cultivating, and using curiosity will be increasingly critical for forward, unconventional, and adventurous thinking individuals and organizations.
  7. Curiosity may leave you sloshing around in the murky pond of the grey area. This may be uncomfortable. It is, however, exactly where the most powerful insights hide. These insights are the enemy of the stagnation that stands between you and creativity, innovation, better decisions, new ideas, and a more fulfilling, influential, and adventurous life.
  8. Choosing curiosity will be the wisest choice you make. That’s a promise.

Join the Tribe of the Curious

My not-so-secret dream is to usher in the Age of Curiosity. My secret dream is that Living Curiously becomes a movement. My hope is that the movement will be open-source, primarily leaderless and grow out of control. The Tribe of the Curious will welcome dissention and controversy and accusations of dipshittery. Skeptics and seekers will sit together at the head of the table while humorists will pour cocktails down their gullets and shirts. People who value happiness and positive thinking will cross-pollinate with people who value snarkiness and skeptical humor. Scientists will roll their eyes while finding just enough value to simultaneously raise their eyebrows. To start, all you have to do is be just curious and brave enough to wonder if some of your assumptions are worthy of reconsideration. If that sounds scary, it is. Just consider giving it a try. You may not want that kind of life, and that’s okay. Snoop around anyway. Maybe you’ll change your mind. Maybe not. If you already know that you’re a curiosity-seeking, assumption-busting adventurer and unconventional thinker, you’ve come to the right place. Join the Tribe of the Curious.

Speaking about Living Curiously

Becki will excite your audience to elevate curiosity and help your audience use curiosity to define, design and create remarkable lives and careers. That’s a lot of smart, insightful, adventurous goodness.   Curious about…

Arousing the Buy Curious?

Curiosity has a starring role in sales and ethical persuasion. How can you tap into curiosity to sell, persuade, cajole, arouse, or influence? How can you get your clients and customers to ask: “What does it mean? What does it mean for me?” Ah, good question. You’re curious. Follow your curiosity and Becki will help.   Can we arouse your curiosity about…

The Living Curiously Method?

The Living Curiously Method™ is an actionable 5-step framework that works using curiosity in a very specific and methodical way. It will show you exactly how you capture the greatest power of curiosity in order to be remarkable and do good stuff. The Living Curiously Method is optimized for unconventional thinking and assumption-busting. It will help define and design remarkability for business and life. Move from inspiration to inspired action…with strategic curiosity as your guide.   If you’d like Becki to speak at your event, please let us know! If you’d like to host a Living Curiously or Arousing the Buy Curious event, let’s make it happen!

Join the Tribe of the Curious.

Follow your curiosity. Receive weekly exclusive brain fuel–Quick Curiosity Monday. Get valuable, exclusive content, tools & curiosities to help you unleash the greatest power of curiosity for life, adventure, and work.

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